Practical guides for UA teams
Start with the question you need to answer. Each guide explains what to prepare, how to inspect the result, and where the evidence stops.
What is TruthPane?
TruthPane provides browser tools for mobile user acquisition (UA) teams. Compare MMP and ad platform exports, check a campaign launch sheet, or model subscription payback without an account. Raw business files are processed in your browser. Basic usage statistics are collected; see Privacy & statistics.
The tools analyze supplied files or model assumptions. They do not connect to ad accounts, publish campaigns, or certify a reporting discrepancy's cause.
MMP vs ad platform discrepancies: how to compare two exports
A practical workflow for comparing MMP and ad platform exports: align dates, metrics and scope, inspect daily gaps, and document what remains unknown.
Campaign launch checklist: check your launch sheet before publishing
Check campaign names, tracking links, remaining budgets, bids, dates and countries before launch. Learn why skipped checks are not a pass.
Subscription app payback: calculate a model CPA ceiling
Understand subscription payback using price, trial conversion, renewals, refunds and commission assumptions. Compare model revenue with CPA without confusing it with bank payouts.
More tools for daily work
Daily reports · Creative fatigue · Budget pacing · Naming · Tracking links · Retention & LTV · Launch Diff