Retention & LTV
Upload your MMP cohort retention export: power-law fits per cohort, D90 / D180 / D365 extrapolation, and LTV in money once you add your ARPDAU.
1 · Drop your cohort retention export
Wide format: one row per cohort, columns like D1 / D7 / D30 (the shape AppsFlyer, Adjust and most MMP cohort exports use). Percentages, fractions and retained-user counts are all recognized.
No export handy? See what this tool does with 10 realistic weekly cohorts.
2 · Map columns & confirm checkpoints
Average revenue per daily
active user, currency-agnostic. Leave empty for retention only — fill it to unlock LTV.
3 · Results
Assumes flat ARPDAU and power-law decay — real curves bend at content updates and seasonality. Treat D365 as a scenario, not a forecast.