TruthPane — compare MMP and ad platform exports

Locate the gaps between two exports

Align two exports by date and channel
Inspect discrepancy patterns and possible explanations
See which definitions still need checking

Open Parity Reconciler→ Free · No signup · Runs in your browser

Not comparable AppsFlyer vs Meta Ads · gap −23.3%

AppsFlyerMetaΔ

Jun 031,2041,566−23%

Jun 041,0101,298−22%

Jun 051,3321,701−22%

Turn platform exports into one daily report

Merge Meta, TikTok and Google on one page
Day-over-day deltas and anomaly flags
Export an email-safe HTML file

Open Daily UA Report→ Free · No signup · Runs in your browser

Spend

$48.2k

▲ 6%

Installs

31,904

▲ 4%

CPI

$1.51

▲ 2%

Spend · last 14 days

Audit the campaign names you already have

We infer the convention you actually use
Every name that breaks it, flagged
One-click fixes for case and typos

Open Naming Validator→ Free · No signup · Runs in your browser

Detected format

CG | iOS | US | LAL1PCT | VALUE

5 segments · split by “|” · matched 287/300

Value variants · 2 to fix

iOS ×241←ios ×7IOS ×2

US ×198←us ×4SU ×1 ⚑

Catch creatives the day they start to decay

A likely change-point date per creative
Confidence levels, not just a chart to squint at
See the money spent since the turn

Open Fatigue Detector→ Free · No signup · Runs in your browser

CG_iOS_US_UGC_hook3 high

CG_iOS_US_demo_v1 high

MID_AND_JP_ugc_v2 low

$32,560 spent after change points

Know your max CPA bid before you spend

Net LTV after trials, refunds and store cut
The payback window, day by day
Back-solve the highest CPA you can pay

Open Payback Calculator→ Free · No signup · Runs in your browser

Net LTV

$27.90

Payback

D63

Max CPA

$24.10

Cumulative net revenue

Audit your tracking links before they burn spend

Missing MMP params flagged per link — pid, c, tracker
Value drift across the batch — Facebook vs facebook vs fb
Campaign names cross-checked against link params

Open Link Auditor→ Free · No signup · Runs in your browser

12 links need fixes app.appsflyer.com · onelink.me · utm · 50 links

app.appsflyer.com/id6447…?pid=&c=CG_iOS_USempty pid

go.onelink.me/Ab1c?af_channel=UGC hook3unencoded space

app.adjust.com/4x8kq2?campaign=SLG_DE_cgi≠ campaign name

pid · value variants

facebook ×31←Facebook ×6fb ×2

See what a user is worth by D180 — from your own retention

Fit a decay curve to every cohort in your CSV
Project D90 / D180 / D365 — assumptions in plain sight
ARPDAU in, LTV out — take it straight to Payback

Open Retention & LTV→ Free · No signup · Runs in your browser

D90 extrapolated

12.4%

LTV D180

$8.40

Fit R²

0.97

Retention · observed → fitted → projected

Know by breakfast whether the budget is on pace

Daily spend CSV in — pacing verdict out
Two projections: naive and weekday-aware
Per-channel pacing and anomaly days

Open Budget Pacing→ Free · No signup · Runs in your browser

Overpacing day 18 of 30 · 71% of budget gone

MTD

$31.2k

Projected

$52.8k

▲ over

Budget

$45.0k

Cumulative spend vs even pace

See what the platform actually launched, field by field

Your launch sheet vs the Ads Manager export
Dropped, changed, or quietly matching a known default
Ad sets that never went live — or that you never asked for

Open Launch Diff→ Free · No signup · Runs in your browser

4 fields not as you set them 10 ad sets · 2 defaulted · 1 not live

CG_iOS_US_v3 · bid cap $2.50 → Highest volumedropped

CG_And_BR_v1 · daily $400 → $40.00changed

CG_iOS_JP_v2 · placements — → Advantage+defaulted

CG_And_DE_v1not live

Blank on your sheet, matches a known default

placements → Advantage+attribution → 7d click · 1d viewage → 18–65+

Catch it before it goes live

Names, links, budgets, dates, countries — one pass
READY, or exactly which rows block the launch
Checks that could not run say “skipped”, never “passed”

Open Preflight→ Free · No signup · Runs in your browser

2 blockers · 3 warnings 12 rows · 5 checks ran · 1 skipped

row 4 · CG_iOS_US_v3duplicate name

row 7 · CG_And_BR_v1 · bid $3.10above max CPA $2.80

row 9 · CG_iOS_JP_v2 · countries KRname says JP

row 11 · tracking linkmissing utm_campaign

Checks

naminglinksdatescountriesbudgetmonth pacing · skipped

MMP and ad platform numbers don’t match?